The purpose of email marketing is often misunderstood. Yes, ideally it's to get sales, (and it will if you make the effort), but it does so much more!

It is or should be very cost-effective. You will be telling lots of potential customers about your latest offer but, just as importantly, about you!

If you counted the cost solely as publicity, it would be great value for money! 1000,s of prospects now know about you and your latest offer. The next time they need your type of goods & services, you should come to mind! Even more so if you follow up on the ones who have actually read your mailer or have even visited your website. (We can help)

So, 1000,s of business prospects have now heard of you and, if you've followed up properly, (We can help) many of them will have become contacts for your own salespeople to keep in touch with.

For example; if you only sent 1000 mailers and just 5% opened it (Our average is nearly 10%), that's 50 new prospects who know about you and you know about them! Then about half of those, that's 25, will have visited your website, and there's lots of interesting stuff there, plus there's an 'on-request' Data-catcher isn't there? (We can help).

So, without a single order you have 50 new prospects in your customer base, 25 of them known to be interested enough in what you had to say to have visited your website. You have spoken to them haven't you? (We can help).

So, now you can organise e.sales! You have the database, you've made contact, your sales team can now tell them in more detail about your latest offer! And, so long as you keep it interesting, you can keep in touch regularly! A database is a very valuable commodity. An email is virtually free but you should use it carefully (We can help).

Contact us to find out more about e.marketing campaigns specifically designed for you.